Shopify store
Storefront design
Desktop and mobile store, built to sell
For beauty & skincare brands · Women-owned · In-house team
Your beauty store,
Your beauty store,
live in 7 days.ready to glow.built to sell.
Launch your skincare, makeup or haircare brand with a store as premium as your products. Built by an all-women, in-house team, from product to first order.
Store live in 7 days or your money backPay in 2You own everything
Already selling? Get a store review →
Real designs by the F5 team
Beauty & skincare founders
Book a free launch call Sound familiar?
Launching a beauty & skincare brand? Here's what we take off your plate.
You have amazing products but no store
We build a beauty store that shows off your products and takes orders.
Your brand needs to look premium
Branding, product images and layouts that match the quality of your formulas.
Shoppers need to trust what they're buying
Ingredient details, reviews and clear product pages built in from day one.
You want customers to come back
Welcome and replenishment emails set up before you launch.
End to end
From idea to first order, with one team
Start wherever you are. We take it from there.
01
Your product
Have your product? Perfect. Starting from an idea? Ask about proven products from our private label partner.
Private label partner
02
Your brand
Logo, colours, packaging and product images that look established from day one.
In-house
03
Your store
A Shopify store built to sell and found on Google, with tracking ready. Live in 7 days.
In-house
04
Your launch
Welcome emails, a launch campaign and social assets, so orders start coming in.
In-house
05
Your first order
Your phone buzzes. You're officially a founder. We stay on with Launch Care.
The best partStarting from an idea? Ask about our Idea-to-Launch bundle: private label product + Full Brand Launch.
Ask about private labelSample work
Work we can create for you
Designs by our team: stores, branding and emails. Hover to take a closer look.
Full Brand Launch
Full brand launch
Brand, store, emails and social templates
Branding
Brand identity
Logo, colours, type and packaging
Email marketing
Email flows
Welcome, cart and post-purchase emails
Store design
Website concepts
Skincare, makeup and haircare stores
Launch-Ready
Store + email launch
Storefront with welcome emails ready
Concept designs created by F5 to show style and range.
Before / after
What changes when F5 steps in
Before F5
- 20 tabs open and a half-built theme
- Shopify tutorials at midnight
- A logo you made in 10 minutes
- No emails, no tracking, no plan
- Still no orders
After F5
- A branded store, live and taking orders
- Found on Google, with tracking set up
- A brand that looks established
- Welcome and abandoned-cart emails running
- Your first order in
Packages
Pick your launch package
Clear prices, clear timelines, and you own everything we build.
Brand Starter
$250 one-time
A brand that looks established before you launch.
- Logo and brand colours
- Fonts and a mini brand guide
- Social media templates
- Product image touch-ups
- 5 revision rounds
Launch-Ready Store
$600 one-time
Your Shopify store, built and ready to take orders.
- Store designed around your brand
- Products, pages and checkout set up
- Every technical setting you need to be found on Google
- Sales tracking ready from day one
- Welcome and abandoned-cart emails
- 5 revision rounds
Full Brand Launch
$1,200 or 2 × $600
Brand, store and launch marketing, all handled.
- Everything in Launch-Ready Store
- Full branding and brand guide
- Product images for your store
- Social media launch kit
- Launch email campaign
- 30 days of support after launch
- 5 revision rounds
Not sure which one fits? Book a free launch call →
The 7-Day Launch Promise
Live in 7 days, or your money back.
Your Launch-Ready Store goes live within 7 days of receiving your content. If it doesn't, you get a full refund. No fine-print games.
The 7 days start once we have your products, photos, logo and store access. See our refund policy.
Book a free launch call60-second quiz
Find your launch path
Three quick questions and we'll tell you exactly where to start.
1 / 3
Where are you right now?
2 / 3
What do you sell (or want to sell)?
3 / 3
When do you want to launch?
Your launch path
Idea to Launch, end to end
Pick proven products from our private label partner, put your brand on them, and launch with a store built to sell. One team, start to finish.
Your launch path
Launch-Ready Store, live in 7 days
Your products are ready, so your store can be too. Live in 7 days or your money back, from $600. Want the brand too? Go for the Full Brand Launch.
Your launch path
Start with a Store Review
For $150 we find exactly what's stopping your sales and give you a clear list of fixes. The $150 counts toward any build.
Why F5
Why founders choose F5
Everything you need to launch, without the usual agency headaches.
One team, start to finish
Brand, store and marketing are built by our own technical and commercial team. Products come from our trusted private label partner.
No delays, no queues
Your project starts when you're ready, not when someone frees up.
5 revision rounds
Every package includes 5 rounds of changes, so you launch with something you love.
US e-commerce experience
Extensive experience launching and growing brands in the US market.
Keep growing
After launch, we're still here
Ongoing support for launched stores, and a quick review for brands already selling.
Launch Care
$300 / month
Keep your store fresh and your customers coming back.
- Monthly email campaigns
- Social media assets
- Store updates and new products
- Monthly check-in
Store Review
$150 one-time
A clear list of fixes for the store you already have.
- Design and product page review
- Google and tracking check
- Email setup check
- Prioritised list of fixes
All packages include clear scope, revision rounds and full ownership of your store.
How it works
From call to live store in 7 days
For the Launch-Ready Store, starting once we have your content.
Day 0
Free launch call
We map your store, brand and goals, and confirm your package.
Days 1–2
Design
Your store design and layout, based on your brand.
Days 3–5
Build & setup
Products, pages, Google-ready setup, tracking and email flows.
Days 6–7
Review & launch
You review, we polish, and your store goes live.
Store liveDay 7 ✓
Women-ownedAll-women team
Who you'll work with
A women-owned team, all in-house.
F5 is an all-women team with our technical and commercial specialists in-house. We bring extensive experience launching and growing e-commerce brands in the US, from private label products and branding to Shopify builds and email marketing.
Your brand, store and marketing are built by our own team, and your products come from our trusted private label partner. No freelancers, no hand-offs, no waiting in a queue.
Women-ownedAll-women teamIn-house teamPrivate label partnerUS e-commerce experienceShopifyEmail marketing
7 daysto launch your store
5 in 1product, brand, store, emails & launch
1 teamfor store, brand & marketing
Good questions
Clear answers
Do you work with new beauty brands?
Yes, that's exactly who we build for. Private label, small batch or your own formulas.
What do I need to get started?
Your products, photos and logo if you have one. No logo yet? Our Brand Starter or Full Brand Launch covers it. We'll send a simple checklist after your call.
How many revisions do I get?
Every package includes 5 revision rounds, so you can refine your store until you're happy before launch.
Who does the work?
Your brand, store and marketing are done by our in-house technical and commercial team. No freelancers, no hand-offs. Private label products come from our trusted partner, and we manage that for you.
How does the 7-Day Launch Promise work?
Your Launch-Ready Store goes live within 7 days of receiving your content (products, photos, logo and store access). If it doesn't, you get a full refund.
Can I pay in two parts?
Yes. The Full Brand Launch can be paid in 2 payments of $600: one to start, one at launch.
Will people be able to find my store on Google?
Yes. We set up every technical setting you need to be found on Google and to track your sales from day one.
Do I own my store and everything you create?
Yes. The store, accounts, designs and files are all yours.
What happens after launch?
You get a handover so you can run your store. If you'd like ongoing help, Launch Care covers emails, social assets and store updates each month.
I already have a store. Can you help?
Yes. Our Store Review gives you a clear list of fixes for $150, and we can make the changes for you too.
Free launch call for beauty & skincare brands
Let's plan your launch
Tell us about your brand and we'll book a free 15-minute call to map your launch and recommend the right package.
- A clear launch plan for your brand
- The right package for your budget
- No pressure, no commitment